Loyalty Points

All supporters who purchase a Season Ticket, Half Season Ticket, or a Member Card will be given a Loyalty Points balance, this will grow when you buy tickets to cheer on the Royals at the Select Car Leasing Stadium and on the road at away fixtures.

The total a supporter accrues will be over a set time frame, with points gathered wiped off after a set number of seasons.

Supporters will received the following points when they purchase the related ticketing product:

The more points you acrrue, the better your level of priority for purchasing tickets for high demand fixtures involving the club. This can include fixtures at home, away, or at neutral venues.

Loyalty Points totals for the 2024/25 season will include points accrued from the 2019/20 season plus any earned during the current campaign. Any points that had been gathered prior to this point will be wiped off a supporter's total.

This will be the final campaign that five season's points are taken into consideration, this is due to the majority of 2020/21 being played behind closed doors due to the Covid-19 pandemic.

From the start of 2025/26 and beyond, four complete seasons and the current campaign will be taken into allowance when calculating Loyalty Points totals.

Season Ticket and Half Season Ticket holders will always enjoy the highest levels of priority to games, however Legacy Statuses were introduced to help make the process fairer.

Between 2004 and 2023 the club operated a lifetime Loyalty Points scheme that saw supporters able to accrue points across the 19 years as a whole.

Following feedback with fans groups and supporters, the current process was implemented in the summer of 2023. Despite the change however, the club wanted to ensure that long standing Loyalty Points accrued weren't forgotten when determining a fair policy moving forwards - this is where Legacy Statuses come in.

Instead of wiping all points prior to 2019, the club gave Season Ticket holders, former Season Ticket holders, Member Card holders and non-members a Legacy Status based on the points they built up before the change. This was implemented as follows:

• Bronze Legacy Status – 25-499 points
• Silver Legacy Status - 500-1499 points
• Gold Legacy Status - 1500+ points

The status was marked against their account on the ticketing system. Your Legacy Status will never be updated going forward, it is purely a set status to recognise fans’ historic support in lieu of the 15 years of expired points which will no longer form part of the count.

Below is an example selling criteria that was used for a high demand away fixture in the 2023/24 campaign:

Please note, the example above is purely for illustrative purposes and should not be considered as final for any future fixtures.

Using the above selling criteria, please find below some case study examples of how a supporter in different situations would benefit from priority at high demand fixtures;

Supporters can check their new Loyalty Points total by signing into their Royals Account by clicking here. You can also check the points totals of supporters who are on your Friends & Family group on the online ticketing site.

If you have not got a Royals account? Follow our step-by-step guide to create one by clicking here.

If supporters have any queries, please email sales@readingfc.co.uk and we will respond as quickly as we can but would appreciate your patience during this busy time in the build up to the start of the season.