Reading Football Club are pleased to announce that Fanatics have become our Official Retail Partner in a deal which is set to run until the summer of 2028.

Fanatics, a leading provider of licensed sports merchandise and a global digital sports platform, will significantly enhance the shopping experience for Reading supporters via a new, easily accessible online store and a new and expanded range of Royals merchandise available to our fans both in-store and online.

In the physical operation of our Fanstore, Royals fans will notice an enhanced experience following the switch to Fanatics, with opening hours likely to extend, the online and mobile phone purchasing experience expected to become smarter and customer service levels centralised and upgraded.

The design of our home and away shirts will remain the brainchildren of the club and its technical partner Macron. Fanatics will operate our on-site retail from the Fanstore at the Select Car Leasing Stadium and manage the sale of the club’s replica kit, trainingwear and merchandise.

Fanatics announced as Official Retail Partner of Reading Football Club