“We are looking forward to supporting Kelly and the team into the future”
We are delighted to announce that Generator will be our new back of shorts sponsor for Reading Football Club Women’s team for the remainder of the season.
Generator have been huge advocates of the Women’s team of late, having already signed on to be Grace Moloney’s Player Sponsor for 2022-23, and now the firm has agreed to build on their partnership with the club by becoming the official back of short sponsor for the remainder of the campaign.
As part of the partnership, the Generator brand will be visible across Reading FC Women home matches via our Fanstore, Digital (LED & TV), plus social media, as well as being displayed on our home and away shorts for every match in the Barclays Women’s Super League, FA Women’s Continental Cup & Vitality Women’s FA Cup.
Generator, established in 1995, offers unique, stylish, sociable & affordable accommodation in 15 destinations across Europe & the U.S. Their mantra is to offer the ultimate experience for travellers which each property finsihed the highest level of architecture, interiors, decor and art all working together to create environments that are comfortable, cool and ideally suited to the modern traveller.
Siim Karu, Chief Commercial Officer of Generator, said “We are excited to further develop our relationship with Reading FC Women, and very proud to be a main partner. We believe the work that Kelly, and all her coaching team, are doing daily deserves an enormous amount of credit and we were keen to play our part in helping the ‘underdog’ in taking on some of the biggest football brands in England. We look forward to continuing their development, and the future of the club both on and off the pitch.”
Head of Commercial at Reading Football Club, Tim Klipatrick, added “We're delighted to announce Generator as the latest Partner of Reading FC Women. Commercial Partner's are hugely important to the growth of our women's programme, so it's very pleasing to be working with an international, innovative and international brand such as Generator. We look forward to working together over the coming season.”